Lindsay Hanson

CMO, John Hancock & Global Head of Behavioral Insurance Strategy and Delivery

I'm proud to be a part of a company that is consistently helping (and rewarding) our customers to take small, everyday steps toward living longer, healthier lives.

As the Head of Behavioral Insurance, Global Strategy and Delivery, I'm responsible for driving the successful execution of Manulife’s global Behavioral Insurance strategy, including growing sales, optimizing program economics to strengthen profitability, and improving customer experience and engagement. I work to build strategic business partnerships that transform the buying experience and expand on our new approach to life insurance, which helps customers protect their financial future while rewarding them for taking steps to live a longer, healthier life. My team executes partnerships, collaborations and the development of new initiatives to achieve growth targets and continue building out a world-class customer experience for Manulife and John Hancock Insurance customers in North America.

At John Hancock, our life insurance solutions are easy to sell and fun to own. We are actively building an ecosystem of partners who share our vision of improving health outcomes; by extending our partners’ capabilities to our members, we are enhancing the John Hancock Vitality experience and improving the potential to make a real difference in our customers’ lives.

Over the course of my 15+ years at John Hancock, I've had the opportunity to work within both wealth management and insurance businesses, with focus on: business strategy development and execution, establishment of a direct-to-consumer distribution channel and marketing, consumer focused approach to program development, and effectively managing relationships across global capabilities.

Talks About
#marketing #customerexperience #sales #businessgrowth

Preferred Locations
#NorthAmerica