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Lauren is Cardinal’s partnership expert! As Senior Vice President of Healthcare Marketing and Client Services, she collaborates with clients to set strategic direction, identify new growth opportunities, and lead campaign execution. She has more than nine years of experience in developing multi-channel digital marketing strategies that have helped multi-location healthcare groups scale from 16 to 200+ locations via acquisitions and de novo strategies.As the VP of Paid Media and Analytics, Lauren have total oversight of the paid media team at Cardinal including strategy, implementation, and analytics. The majority of her time is spent working on the agencies largest clients which include Papa John's, Mizuno, The Athlete's Foot, as well as large healthcare systems. She also have significant experience in executing UX testing and conversion optimization to ensure the media dollars that we manage go further in terms of driving lead acquisition for our clients. Her knowledge of digital marketing experience includes working on multi-million dollar media accounts for a number of fortune 500 companies including Verizon, H&R Block and Equifax. Lauren specialize in holistic digital strategy and paid media campaign execution. He is also head up our analytics group that provides forecasting, modeling and reporting for agency clients as well as the implementation of closed-loop tracking solutions that tie into clients CRMs.
Talks About #healthcaremarketing #campaign
Preferred Locations #NorthAmerica