Kirk McDonald

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Kirk McDonald

Chief Executive Officer

GroupM

As CEO of GroupM North America, Kirk leads 7,000+ people shaping the next era of media where advertising works better for people. An industry leader with 25+ years of experience across leading brands, media companies, and technology providers, Kirk champions a new balance where advertising is a less interruptive and more valued part of the media experience. Kirk is deeply committed to increasing representation and developing talent through purposeful inclusion and responsible media investment. Under his leadership, GroupM formed the Media Inclusion Initiative to support and grow diverse media companies and creators and launched GroupM University and GroupM Launch Pad to bridge the gap for applicants from non-traditional backgrounds and education pathways. Kirk is a founding member of the Black Executive CMO Alliance and serves on the Board of Directors for several organizations, including Elanco, Paley, Ad Council, and the Advertising Week Advisory Council.

Talks About
#leadership #consumerbehavior #talentattraction #advertisingstrategy #advertisingmeasurement

Preferred Locations
#NorthAmerica

Speaking Engagements

Programmatic I/O New York

Paid

The original. The world leader. Programmatic I/O New York is the industry conference more data-driven professionals choose to further their digital marketing and advertising education. Only at Programmatic I/O New york will you get access to the latest updates on privacy, commerce media, connected TV, and so much more. It is the best investment pro

26-27 September 2023

Marketing & Advertising

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Kirk McDonald

Chief Executive Officer

Speaking Engagements

Programmatic I/O New York