Kevin Lau

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Kevin Lau

Sr Director of Global Customer Engagement

★ Kevin Lau is a performance-driven, innovative and ROI-focused, customer marketing professional and digital marketing strategist with 13+ years of experience as an industry thought leader in customer advocacy, lifecycle marketing, social media/digital advertising, event marketing, digital marketing and community management. His subject matter expertise encompasses managing the entire customer lifecycle, formulating customer retention strategies, leveraging advocate marketing best practices, and data driven decision making.★ Over his career, Kevin has consistently developed high touch customer engagement programs to drive product adoption, retention, brand loyalty, customer thought leadership, and customer evangelism. His achievements include influencing hundreds of millions in revenue from customer marketing and advocacy initiatives while also maximizing customer retention rates by over 98%.

Talks About
#community #b2bmarketing #customeradvocacy #customermarketing #customerexperience

Preferred Locations
#NorthAmerica

Speaking Engagements

Obsession Summit

Paid

THE CUSTOMER-LED GROWTH CONFERENCE This inaugural Obsession Summit is a three-day event created for and led by customer marketers, advocacy and reference managers, community practitioners, as well as strategic marketing leaders.

14-16 June 2022

Marketing & Advertising

Customer Marketing Summit

Paid

The Customer Marketing Summit is a two-day event scheduled to take place on May 24-25, 2023, at The Mirage, located at 3400 South Las Vegas Boulevard in Las Vegas. This summit is designed to provide attendees with a unique opportunity to learn from customer marketing experts who will share their best practices, challenges, and experiences. The summ

24-25 May 2023

Marketing & Advertising

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Kevin Lau

Sr Director of Global Customer Engagement

Speaking Engagements

Obsession Summit

Customer Marketing Summit