John-Marcus Phillips

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John-Marcus Phillips

VP, Product Management

Effectv

John-Marcus (JM) Phillips serves as Vice President of Product at Effectv, the advertising sales division of Comcast Cable. In this role, JM manages a team of product leaders who develop cross-screen, data-driven advertising products. Simultaneously, JM leads the organization in understanding how to become a multi-currency organization and evangelizing how a first-party multi-screen metric helps Effectv and its customers have a stable reference point that's equally meaningful in both streaming and linear television environments.

Talks About
#product #streaming #leadership #advertising #programmatic

Preferred Locations
#Northamerica

Speaking Engagements

Advanced Advertising: 2023 NYC TV Week

Paid

Step into the future of advertising at the "Advanced Advertising: 2023 NYC TV Week" event. Immerse yourself in a dynamic gathering where visionary individuals and innovative companies converge to lead the charge in revolutionizing TV advertising. Discover firsthand how these trailblazers are driving enhanced efficiency and effectiveness through the

11-11 September 2023

Marketing & Advertising

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John-Marcus Phillips

VP, Product Management

Speaking Engagements

Advanced Advertising: 2023 NYC TV Week