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Javier Vivas is the Chief Digital Officer at FEMSA, a Mexican multinational beverage and retail company. In his role, he leads the digital strategy for FEMSA, overseeing the development and implementation of digital solutions to enhance the company's operations and customer experience. This includes driving digital innovation across FEMSA's various businesses, such as Coca-Cola FEMSA, OXXO convenience stores, and FEMSA Comercio retail operations. Vivas is also responsible for developing partnerships and collaborations with other companies to drive FEMSA's digital transformation.
Talks About #mobile #digital #marketing #technology #growthhacking
Preferred Locations #SouthAmerica