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Heather Freeland is the VP of marketing and the chief brand officer for Adobe, where she oversees global brand marketing efforts, including brand strategy and insights, brand advertising and media, creative, and integrated marketing. She's also a member of the ANA CMO Growth Council. Previously, Ms. Freeland served as the VP of marketing at Lyft, responsible for brand, creative, product, growth, partner, and B2B marketing across the rideshare, bikeshare, and fleet lines of business. She was also the head of B2B global marketing communications at Meta and held senior leadership roles at Gilt Groupe, MTV Networks Digital, and Digitas.
Talks About #marketing #brandmarketing #digitalmarketing #futureofbranding
Preferred Locations #NorthAmerica