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Fred Delariva is an experienced marketing and business development leader with a focus on strategic planning and the development of B2B and B2C marketing campaigns. Specializing in demand generation tactics, Fred excels in capturing qualified marketing leads and inquiries. His demonstrated history includes crafting customized strategic plans that prioritize audience awareness and acquisition through diverse channels such as print advertising, direct mail, email, websites, and microsites. Fred is adept at driving database growth and fostering deeper relationships with existing members through both online and traditional communications.To ensure the success of lead generation and marketing campaigns, Fred employs a systematic approach to tracking, monitoring, and reporting on key metrics, including new registrations, conversions, web traffic, and email and direct mail results. He develops campaign metrics and benchmarks to measure KPI performance, implementing continuous improvements based on analytics insights. Fred's analytical approach allows him to monitor trends that impact the intended audience, sales performance, and overall return on investment (ROI).
Talks About #marketingautomation #b2bmarketingstrategy #emailstrategy
Preferred Locations #NorthAmerica