Flora Kelly

Vice President, ESPN Research

Flora Kelly, who joined ESPN in 2006, is currently the vice president of Brand Strategy and Content Research in the strategy department. In this role, she and her team are responsible for TV audience research, digital media research & analytics, consumer and brand research. The goal of her department is to provide reliable data and tangible insights to grow the ESPN brand and increase audiences.

Over the years, she has delivered valuable insights for key priorities such as ESPN’s reimagined Brand Promise, insights that drove the successful launch of ESPN+, and award-winning research that has led to ESPN’s groundbreaking creative and marketing campaigns. This includes a gold, silver, and bronze medal sweep at the ARF David Ogilvy Awards (2020), which honors the best campaigns that exemplify the power of research and insights.

Talks About
#customerinsight #digitalmarketing #digitalmedia

Preferred Locations
#NorthAmerica