Erika Reed

Contact Erika

Erika Reed

Manager - Consumer Data Strategy

General Mills

I’ve driven growth and built major brands on both the agency and client side. Using data + technology to drive insights in to action, I help brands deliver more timely, engaging and meaningful brand experiences for their consumers. I am a motivating, people-first team leader with an eye and passion for strong creative. Proven track record in loyalty and CRM strategy, creative strategy, data strategy, and horizontal integration across marketing, tech and data science teams. Experience in retail, hospitality, B2B, and CPG.

Talks About
#leadership #marketingstrategy

Preferred Locations
#NorthAmerica

Speaking Engagements

Data & Programmatic Insider Summit August 2023

Paid

Advanced data and analytics are driving every media channel, from linear TV to display, video, retail networks, and even programmatic out-of-home. "Reach and frequency" have been replaced by integrated media and multi-touch plans. The Spring edition of MediaPost's decade-old Data and Programmatic Insider Summit leans into the complexity of integrat

23-26 August 2023

Marketing & Advertising

Data & Programmatic Insider Summit

Paid

Fixing the Digital Media Machine
More walled gardens are being built. Cookies and ID tracking are fading. Advertisers question the accuracy of third party data and targeting. Looming over it all is an AI revolution that will touch every aspect of data driven media buying and planning.
The Check Engine Light is on. Is it time to rebuild yo

23-26 August 2023

Information Technology

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Erika Reed

Manager - Consumer Data Strategy

Speaking Engagements

Data & Programmatic Insider Summit August 2023

Data & Programmatic Insider Summit