Data & Programmatic Insider Summit August 2023

Paid

Advanced data and analytics are driving every media channel, from linear TV to display, video, retail networks, and even programmatic out-of-home. "Reach and frequency" have been replaced by integrated media and multi-touch plans. The Spring edition of MediaPost's decade-old Data and Programmatic Insider Summit leans into the complexity of integrat

23-26 August 2023

Marketing & Advertising

Data & Programmatic Insider Summit

Paid

Fixing the Digital Media Machine
More walled gardens are being built. Cookies and ID tracking are fading. Advertisers question the accuracy of third party data and targeting. Looming over it all is an AI revolution that will touch every aspect of data driven media buying and planning.
The Check Engine Light is on. Is it time to rebuild yo

23-26 August 2023

Information Technology