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Auri is a user-centric marketer passionate about using her left brain (data and predictive analytics) to anticipate users’ needs and activating her right brain (creative marketing) to develop creative solutions and valuable experiences for consumers. She has 10+ years in customer retention marketing, personalization, and automation, with extensive experience growing eCommerce DTC brands (JustFab, Forever 21, ANINE BING, Litter-Robot). She is currently the Head of CRM at Zenni Optical—one of the first online-only shops for affordable prescription glasses.
Talks About #customerengagement #customerexperience #crosschannelmarketing
Preferred Locations #NorthAmerica