Present Exclusive Offerings
Event organizers must give attendees a good reason to attend your event after-party and reception. So how do they do that? By roping in the element of exclusivity!
Swag: To entice attendees, ensure that certain swag offerings can only be available at the after-party. These offerings can be books authored by any of the event’s keynote speakers or even digital codes that allow attendees to download sessions that took place during the event.
Theme: Every post-event reception should have a theme that captivates. This theme can genuinely enhance the overall experience of the after-party or reception. Sometimes, brands lead theme-centric after-parties. For example, Smirnoff created a comic book theme for an industry party with graphic illustrations and brand ambassadors.
A USP Cocktail: At the post-event reception, nothing quite impresses the guests like a unique cocktail. Ask the brewing company to make a special cocktail and name it after the event to drive attendee excitement.
Build The Buzz Around Your After-party!
Crafting a diverse marketing campaign is essential for building a high sense of anticipation around your event. Once details like time, venue and food are settled, you need to execute your post-event reception marketing campaign.
Social Media Campaigns: Social media promotion is one of the most effective ways to create anticipation around your post-event meet. Aggressively promoting your event on platforms like Instagram and Snapchat will engage a significant chunk of generation Y and Z attendees.
Email Campaigns: Emails are a great way to increase anticipation and market your after-party. Organizers should ensure they include extremely captivating pictures of the after-party venue, encouraging attendees to come!
At the post-event reception, it is essential for organizers and their management team themselves to enjoy what they have worked so hard for. Organizing an event and a post-reception party can be pretty complex. However, an atmosphere where everyone associated with the event enjoys themselves leaves a truly lasting impression on your event attendees!