Are you in charge to drive event registration for your upcoming event campaign? You will need the best event marketing tools as powerful assistance for your event marketing. With the right promotional tools, you can maximize your event ROI. There are hundreds of event promotional tools, but you should choose the right one for your event campaign and that is a challenge. In this blog, we will help you to pick the best and powerful marketing tool to make your event a success.
1 What is an Event Marketing?
Event marketing is promoting a product, brand, or service in-person or virtually. Events can be online or offline. Event marketing helps to build a stronger relationship with both customers and prospects. During the pandemic, maximum events have turned digital and have leverage the power of event marketing to receive live experiences and achieve business goals. Digital events such as webinars or live-streamed workshops are included in event marketing. In promotion of any event, use of event marketing tools play a very crucial role in the success of an event.
2 Top-Notch Event Marketing Tools
Here are the top powerful marketing tools for your event marketing campaigns to maximize your event reach. These tools will boost engagement, attendance, and return visits for your upcoming events. Must-have event marketing tools to maximize and measure event ROI.
2.1 Automation Tools
Promoting your event can involve thousands of automated tools and limited to a single method of doing so. HubSpot is one such marketing automation tool that eliminates manual work, saves time, and helps the sales team to sell.
HubSpot provides full-service software with marketing, sales, and customer service professional software. Some of the popular HubSpot features include landing page creation, marketing automation, lead generation, SEO, to cultivate, score and track leads, use data analytics to track and optimize your event marketing strategy. HubSpot makes the promotion of event marketing easy and smooth.
2.1.2 Adobe Campaign
Adobe campaign is a powerful marketing automation tool in addition to a resource management tool. Adobe campaign marketing help you to personalize campaigns both on and offline. With the email marketing feature, you can keep a track of recipient’s previous behaviours and interests and accordingly provide them with personalized emails. Adobe cloud service combines well with analytics, targets, and other Adobe systems enabling improvement in ROI and lowers the cost of ownership. Customer data management gives you the details of your customers which can be led the way to personalized campaigns at an enterprise scale.
Marketo is yet another marketing automation software and is designed for mid-size companies. Marketo primarily focuses on email marketing, lead management, customer base marketing, mobile marketing, and consumer marketing. Marketo leads to developing user-friendly campaigns involving no coding by users. Marketo is like HubSpot offering a wide range of digital marketing tools to promote your event and outreach potential attendees.
2.2 Integration Tools
Zapier is the highest-rated integration app and the easiest to automate your work. This is one of the best in use integration tools for event promotion. It helps users to integrate, automate, and innovate. Link your web apps with just a few clicks, which helps to share data. Pass information between your apps with workflow to automate a certain process. Zapier enables to build process faster and get more work done with no coding required. Zapier focuses to make automation easy and accessible to everyone at work and save time with automation.
Webhooks are automated messages or data transferred between web apps once something happens on a platform or service. Webhooks are like Zapier and much like SMS notifications. Webhooks sends real-time information and are a great help for event management. First configure the URL for receiving the information, then allocate a specific trigger event. For example, if you set your specific trigger as “subscription”, once the event occurs a notification is sent to your specified URL.
2.3 Data and Analytics Tools
In today’s modern and ever-changing business world, analytics and correct data play a key role. There are a varied number of analytics tools that can help you to make precise decisions and grow. The following Data and Analytics tools mentioned happen to be the most used event marketing tools.