Web3 Marketing Summit

Ad Age is organizing its second annual metaverse event in May, a two-day virtual event hosted in Odyssey's Naturedome. The event aims to provide practical insights into the real-world applications of the next generation of computing that are relevant to brands and advertising agencies during these vibrant and uncertain times of new technology. On Day 1, the event will focus on exploring the future opportunities of Web3, including the importance of inclusivity in the next computing era, designing digital twins and avatars, and ensuring brand safety in virtual worlds. Day 2 will delve into the possibilities available to brands today, including the purpose of digital wallets, creating virtual storefronts, and the next phase of NFTs. Industry leaders from companies such as Roblox, iHeartMedia, Chipotle, FaZe Clan, and ConsenSys will take the stage to share their insights and expertise. Ashley McCollum, head of immersive media solutions at Roblox, will discuss how gaming platforms serve as the testing ground for the metaverse's potential. Neal Gorevic, ConsenSys' Chief Marketing Officer, will host a workshop on building digital wallets. Zoe Soon, IAB's VP of Experience Center, and other industry experts will explore how brands can measure their efforts in the metaverse. Additionally, executives from Doodles and People of Crypto Lab will examine issues of fairness and inclusivity in the new computing era, while a panel of industry executives will discuss the next phase for NFTs, including Michael Chock, chief solution officer for SmartMedia Technologies.