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As an institution, it is crucial to have a successful social media strategy to position yourself for success in various areas such as recruitment, admissions, student experience, or alumni relations. To achieve this, you need to learn the nuts and bolts of social media strategy and leverage cross-industry case studies to gauge the best opportunities for your brand across platforms like Instagram and TikTok. To stay competitive, you must audit the efficacy of your brand's social media, content, and influencer marketing initiatives. You need to understand how to explore, define, and engage your unique audiences to improve your brand's online presence. A good strategy is to revitalize your social media community strategy or launch one from scratch to boost brand loyalty and awareness. To keep your social media strategy fresh, timely, and relevant, you need to cultivate an arsenal of tools, resources, and networking connections. These will help you stay up-to-date with the latest trends and best practices in social media marketing. Overall, a successful social media strategy is critical for any institution that wants to succeed in today's digital age. By investing time, resources, and effort into developing a strong social media presence, you can improve your brand's visibility, engage with your audience, and achieve your organizational goals.
Gain an expert overview of emerging platforms, consumer trends, and feature updates.
Learn how to drive engagement in less-than-engaging categories, prepare a creative desert of brainstorming social content ideas during slow days & more.
Expand your professional network. Attend interactive sessions to boost your knowledge & connections needed to drive results for your business or brand.
Take your social media skills to the next level. Discover new tools & actionable tips, and strategies to streamline your social media efforts.
#SMSsummit, the longest running, most comprehensive social media conference in the US, is the #1 conference choice for social media, digital marketing and communications professionals across industries.
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