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Omni-channel Healthcare: The Patient-First PrescriptionLike every other sector, healthcare has been transformed by customer-first models that must occur across many channels at once. Pharma, OTC, hospital and healthcare brands all need to map their marketing efforts onto highly personal and complex patient journeys to care. And most of those channels are now digital. At the Summer edition of MediaPost’s Pharma and Healthcare Insider Summit we explore how brands across the healthcare sector are researching the new patient journey, reallocating to new channels, and recasting their messaging in more relevant ways.
Boost your marketing efforts and strategies to excel in healthcare services.
Bag more comprehensive knowledge on DTC customer acquisition, coordinating omnichannel marketing connections, recession-proofing healthcare brands, and more.
Get into expert-led sessions to enhance your understanding of CRM and lifecycle marketing, organizing for earned and paid social media impact, and related topics.
Come away with patient-first models, digital-first patient journeys, the use of social channels, and building ongoing omnichannel caregiver-patient relationships.
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