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As 2023 comes to an end, agencies are adapting to a tougher business environment than where they started the year prior: client cutbacks in spending, as well as their own increased costs for talent and resources, data and measurement challenges as identifiers change, and privacy rules that foment uncertainty. Even the momentum of diversity, equity and inclusion progress appears to have stalled somewhat. Challenges abound.
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Digiday is a media company and community for digital media, marketing and advertising professionals. We cover the industry with an expertise, depth and tone you won't find anywhere else.
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