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The global customer experience management market size was valued at USD 7,540.6 million in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 17.5% from 2021 to 2028. The growing use of digital channels by users to communicate with enterprises is expected to further boost market growth over the coming years. The boiling need for understanding ever-changing customer behavior and their preferences is driving various brands to adopt strategies and solutions to realize customer-centricity across processes and deliver the best and personalized service in real-time to gain a competitive edge.
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