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The upcoming BRITE '23 conference will convene innovative thinkers and leaders from the business, technology, media, and marketing industries. Attendees can expect to encounter groundbreaking ideas, marketplace strategies, and thought-provoking questions, and, of course, answers. For over a decade, BRITE has been a gathering place for leaders in branding, innovation, and technology. Each year, the conference features carefully curated talks that explore how technology and innovation are revolutionizing the way companies create and maintain strong brands. What sets BRITE apart is the diversity of its participants. The conference draws a unique blend of innovators, marketers, entrepreneurs, and champions of social enterprise who come together to explore the ever-evolving landscape of media and technology. The lineup of speakers at BRITE '23 is impressive and includes: • Sally Susman, Executive Vice President and Chief Corporate Affairs Officer at Pfizer and author of "Breaking Through: Communicating to Open Minds, Move Hearts, and Change the World." • Khalid El Khatib, Chief Marketing Officer at Stack Overflow. • Emily Essner '09, Chief Marketing Officer at Saks Fifth Avenue. • Bruce Usher, Professor of Practice at Columbia Business School and author of "Investing in the Era of Climate Change." • Brian Collins, Co-Founder and Chief Creative Officer at COLLINS. • David Rogers, Faculty Member at Columbia Business School and author of "The Digital Transformation Roadmap.
Learn how innovation and technology impact brand building and maintenance.
Explore business in the era of climate change, communications-driven leadership, the future of advertising, acceleration of AI, brand language and more.
Participate in panel discussions and keynote sessions by industry experts to discuss the challenges of brand building in a more highly regulated industry.
Listen to top industry leaders and experts, who will discuss the need for omnichannel experiences, and how technology continues to affect brand building.
Columbia Business School is at the very center of business, pioneering practice and educating leaders through access to dynamic, real-world practitioners.
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