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By some estimates, national and local election campaigns spent more than $16 billion this cycle. What did it buy them, in the end? At MediaPost's 10th annual Marketing Politics we follow the money.
Discuss the impact of new platform policy, targeting, and reporting on allocation.
Connect & get inspired by Fetterman digital director Sophie Ota & discuss how they built social infrastructure around one man's resonant voice.
Engage with Steve Smith (VP at MediaPost), Annie Newman (Digital director at Josh Shapiro), and others to explore case studies & more.
Find featured Speakers from MediaPost, the Democratic Governors Association, Democratic National Committee, Fetterman for Pennsylvania, and others.
27-29 March 2024
Is social media flatlining? Is X (formerly Twitter) dead? What about the metaverse? Is Threads overhyped? Either way, there’s no doubt that social media is on pace for its most transformative — even tumultuous — year since Facebook and then-Twitter l
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