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Dane Anderson

Senior Vice President, International Research and Products
Forrester

Dane Anderson leads Forrester’s international research and product teams in Asia Pacific and Europe. These teams help business and technology leaders develop customer-obsessed vision, strategy, and execution that drive growth. Prior to this role, he provided strategic guidance and advice to Forrester’s clients in the areas of digital business transformation, customer experience, and Forrester’s customer-obsessed operating model. Dane’s research and the teams he led focused on helping clients shift their organizational structures, cultures, processes, metrics, and operations from inward-looking legacy approaches to an outward-looking model driven by the customer. He is also a domain expert in emerging markets with a career based in Asia Pacific as an industry analyst, entrepreneur, and business leader for over 25 years.Dane was both the cofounder and the CEO of Springboard Research (which Forrester acquired in May 2011), where he oversaw the business and all research activities.Prior to founding Springboard Research, Dane worked for IDC Asia/Pacific for nearly a decade in both Hong Kong and Singapore, playing a major role in the firm's regional expansion and leading a number of key research areas including personal systems, enterprise systems, vertical markets, and consulting. His last position with IDC Asia/Pacific was as vice president of consulting and vertical markets.

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