Virtual event registration is the trickiest part faced by event organizers. Though the event organizers create much buzz about the event on social media and other virtual event registration platforms to attract attention and get responses, no one can predict the actual event attendee count until the last minute.
The actual participants for a virtual event will drive revenue growth for the event. We often get a lot of interest and engagement on event marketing content, but the actual participants for the events is usually half of it.. So what can we do to maximize virtual event registrations? What are the event registration best practices? Keep on reading to know the ten best ways of driving registrations for virtual events.
1 Virtual Event Registration Best Practices
The random work will never land you to your event goal. It would help if you work with a precise roadmap and strategies to increase your virtual event registrations. Many a times people are interested in attending the event, but it goes unnoticed by most of them. Here comes our part as an event marketing team or an event organizer to make sure nothing slips through the cracks and make the audience register for the upcoming virtual event. Let's check the essential steps to drive virtual event registrations.
1.1 Design an Imposing Event Page
Creating a well-organized & attractive event page will help to attract the attention of the target audiences. The content of the event page must be informative, helpful, and engaging. It must increase the curiosity of the reader to convert them into your possible event attendee. Good info graphics and crisp content are all you need to create an eye-catchy event page. Keep the event page simple, easily navigatable, and user-friendly.
See also The Do’s and Don’t of Hosting a Successful Virtual Event.
1.2 Show off the Event Value & Its Agenda
Once the target reader has landed on your event page, make sure he/she finds value in your event. People who value the event don't care about the event ticket cost, schedule, or platform. If they like the event topic and have seen its value, they will make sure that they will track the updates about the event and attend it on time. So work on the event agenda, try interesting and up-to-date topics that will encourage the target audience to register for the virtual event.
1.3 Understand Target Audience Motivation
Understanding the audience's psychology is essential to increase registrations for virtual events. Study some latest virtual event success. Understand what brought the readers to become the event attendees. It's not just the reader's decision, but the event content also made them register for it. The content inspired them to be a part of the event, and they could do this because first, they studied the target audience and then developed the event content.
